Hi. I'm Gillian.

Situation

At Origin, I was brought in to enhance small business customer engagement by addressing gaps in the digital experience. While embedded with the small business operations team, I also participate in the Content Team’s ceremonies and events, ensuring that the broader content strategy aligns with the specific needs of small business customers. My work focuses on developing a robust content model that supports structured content and allows for scalability.

Situation

At Content Ark, I worked on several high-profile projects, focusing on transforming content strategies and overhauling information architecture. I leveraged the Content Workflow platform (formerly known as Gather Content) to streamline content production and modelling processes, ensuring structured content that could be easily managed and scaled.

Situation

The Content Design Team was a new entity for Coles - previously there'd been some content creation functionality in Marketing, but none formally in eCommerce. Until this point, much content had been created by whoever had put their hand up for it internally, plus whatever was handed over by suppliers and others externally.

Situation

As Coles prepared to merge its two separate supermarket sites (content and commerce) into a unified platform, my team delved into how to support customers more effectively.

What a great team. We comprised UX writers, voice specialists and multimedia strategists. Our mission was to create radically simple content that delighted and inspired. We did a lot of SEO, working cross-fucntionally with analysts, UXers, visual designers, developers and testers. It was fast and a lot of fun.

Here's a representative sample of content created and managed by the Digital Content Team at Origin Energy through 2019 and 2020, and into 2021.

From March to June 2016, I worked with the RMIT Digital Channel Management team on the re-platforming of the university's website content to a new CMS, Adobe Experience Manager. Requirements scoping had commenced prior to my joining the team, but I completed this work, and then worked with both the Melbourne team and the offshore (in India) development team to create, test and validate the new Adobe modules and templates. I ran testing sessions with internal users and before leaving, I trained the RMIT web community in Adobe.

In 2016, when Jetstar transformed its booking engine and broader website, I crafted content for all English-language sites. I was embedded with the Product teams, and liaised rigorously with the Brand, Marketing and Legal teams.