GillianRogers content strategy & content design

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A representative sample of content created and managed by my Digital Content Team at Origin Energy through 2019 and 2020, and into 2021. It includes: Information pages Help and support content Blog posts Path-to-purchase widgets Asynchronous messaging & Live Chat...

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What a great team. As Senior Content Strategist, I work with a great team of UX writers, voice specialists and multimedia strategists. Our mission is to create radically simple content that delights and inspires. We do a lot of SEO,...

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From March to June 2016, I worked with the RMIT Digital Channel Management team on the re-platforming of the university's website content to a new CMS, Adobe Experience Manager. Requirements scoping had commenced prior to my joining the team, but...

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Jetstar is transforming its booking engine and its broader website, rolling out new sites across all its regions. I'm crafting content for all English language sites – embedded with the Product teams, and liaising rigorously with the Brand, Marketing and Legal teams. Key...

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This was a project I sweated blood over for what seemed a looooong time. But a demanding day job can be a grand pursuit indeed when you're in the company of fine people, and my, it was a super crew. We were well underway...

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With regular enquiries coming in, a thriving hairdressing salon needed more than its placeholder site. I made Soul Scissors a simple brochure site that gives open times and appointment details, info on the products used, and showcases the salon’s passion...

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Every year, an Australian university hosts EPC, an annual conference that brings together some 300+ psychology academics and students (both undergrad and postgrad) - from Australia and internationally. In 2016 it is Melbourne University's turn, and I was hired to build...

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RMIT Global RMIT's global site - rmit.com - went live on 13 January 2014, following 6 months' development work. It is the first major implementation of RMIT's entire web transformation. As Senior Content Analyst, I had a key role in...

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The Village Green & Pavilion The Village Green & Pavilion is the re-branded Hume & Hovell Cricket Ground, a cricket destination offering accommodation facilities in the Victoria's Strath Valley. I created this site in the last months of 2013 with...

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Derisc Pty Ltd In late 2011, I was contracted by the proprietors of Derisc Pty Ltd to create their inaugural web presence. I was required to supply recommendations on a web host, select a site template, and assemble all the...